외국계 소비재회사 Brand Manager
|회사소개|| 외국계 소비재회사
|담당업무||- Develop and implement the brand plan to ensure that brand objectives are achieved
- Identify respective brand issues / untapped consumer opportunities, and develop responsive actions
- Monitor & track agreed goals & KPIs, and report its progress
- Manage the impact of cost elements on brand profitability
- Manage brand support expenditures properly & smartly as planned
- Manage the agency to deliver utmost quality output proactively responding to the brief
- Investigate opportunities for product differentiation, which can support brand positioning
- Lead and drive development of team members through coaching to ensure they are well developed & motivated in the work
- Demonstrate leadership as brand guardian ensuring key brand programmes are well understood & aligned cross functionally ? Trade marketing, SP&I, CORA, Legal, marketing finance, Operations
|경력|| - more than 7 years of experience FMCG category is necessary. The job holder should have been previously a Brand Executive. Prior experience in Trade Marketing would be an advantage.
- The jobholder must be able to demonstrate experience in and understanding of business management, product development, trade and consumer insights, copy strategy and ATL/BTL communication.
- The principal skills required are in motivating/developing people, communication/interpersonal skills, thinking/operating strategically and decision making, together with an appreciation of functions other than Marketing.
|제출서류||국문이력서(구체적인 경력기술 포함)|